Before knowing about SEO, we must know about the Search Engine.
What is a Search Engine?
A Search Engine is a program that recognizes files in the database based on the keyword (Search Query) added by the user and returns results accordingly. Google, Bing, Yahoo, etc. examples of search engines.
There are three types of Search Engine Optimization: -
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
Grey Hat and Black Hat does not follow because these both are illegal before google, the reason is they do not follow the Google algorithms. That’s why we study only White Hat SEO that follows the google algorithms.
So, What SEO is-
- SEO stands for Search Engine Optimization.
- It is the process of improving a website in search engine results.
- To improve the website Rank.
- It is to improve the volume and quality of traffic to a web site from search engines.
- Search Engine Optimization is a subset of Search Engine Marketing. (that also involves search engine Advertising)
- It is marketing by understanding how search algorithms work and what human visitors might search.
White Hat SEO/ Search Engine Optimization includes: -
On-Page SEO – It includes editing on a website like Content Optimization, HTML Tag Optimization, Keyword Research, Architecture.
OFF- Page SEO - It includes Link Building, Social Presence, Local Citations, Back Links, i.e the other sources from which traffic comes to the website.
How the whole system works: -
When a person types some query (keyword) in the search box of the search engine, then a page opens in which multiple websites keep on showing regarding their query that landing page called SERP. (Search Engine Result Page) On this page, some websites are in top position and that top position can be achieved by Search Engine Optimization.
Sometimes, in Top ranking website, Ad word is shown i.e SEA (Search Engine Advertising) can also take the website on top but it is paid. Search Engine Optimization is free of cost but it requires many efforts. For ranking in Top Position, it includes various practices by which a website rank to 1st.
To know more about Search Engine Optimization, must-visit Ghaziabad Best Digital Marketing Institute – Digital Gyan.