Content Optimization is also known as SEO Copyrighting. It is the technique of writing the valuable text of the text page in such a way that it reads well for the searcher and also targets specific search terms. Its purpose is to rank highly in the search engine for the targeted search term.
Content Optimization / SEO Copyrighting: -
Using Keywords in Content: - 3 points to be remember
- Density- It is the ratio or percentage of the number of times the keyword appears on the page of the article. It must be 2%-3% i.e 2 or 3 times in 100 words. If the usage of keyword more than 3% then it called Keyword Stuffing. Must avoid keyword Over Usage.
- Proximity- It refers to the distance between words of a keyword in a phrase.
- Prominence- There are different ways to write a keyword. So, to write a keyword in the best way in which more searches are carried on. Putting up keywords in prominent sections of a page like Headline, Top of Page, Beginning of paragraph.
Essentials of Good SEO Content: -
- Content should be valuable that makes sense to the user rather than only Search Engines.
- The content must be unique.
- Use the Plagiarism checker tool, for ensuring that the content is matching to another person’s blog or not. The content must be at least 80% unique to optimize the content.
- The density of keywords should not be more than 2% to 3%. If the density will increase then SEO will be decreased.
- The first 100 words must have an occurrence of primary keywords. Mainly in the first paragraph of the content, it should be noted that the primary keyword must be present. It creates a good image in the reader’s mind.
- If the content only in text form then it makes a reader bored. So, to avoid this and make the reader delight. Content must include text with images, videos, color, etc.
- Highlight the keyword by keeping them bold, italic, change their color.
- Font Style also plays an important role in well writing for the website page. Like- Roboto, Helvetica, Times New Roman, etc are generally used in content writing by experts.
To Know more Content Optimization, must-visit Ghaziabad Best Digital Marketing Institute – Digital Gyan.